About Us

Sarasota Educational Resource Center (SERC) has been operating in Sarasota and Bradenton since 1981.  The third location in Venice was inaugurated August, 2004.  The Centers have colorful decorated offices, designed to foster a quiet environment so that a one-on-one relationship between the student and the educational specialist can be achieved.

Ferne Rubin, known to the students as "Miss Ferne", has successfully used various programs that are implemented at the three SERC facilities.  As a teacher in the Philadelphia Public School System, she realized there was a need for additional programs for students who were not succeeding in the traditional system. Enrolling in the Pennsylvania State University Graduate School of Education, she learned how to help students with memory problems, attention disorders, dyslexia, auditory and visual processing difficulties.  SERC has enrichment programs as well as tutoring. All programs use positive reinforcement and involve parent participation.

All of the teachers at SERC are specialists who are trained to deal with reading problems (including dyslexia), behavioral issues, math, and language skills. The majority of the staff has been with SERC for at least five years.
 We pride ourselves in the student oriented environment that is provided at SERC. We will accept recent reports and testing from psychologists, schools, and other centers.  Start-up fees or contracts are not required for tutoring.  Payments can be daily, weekly, or monthly. Programs such as PACE, C-BAT, or PLAY ATTENTION, need a down payment and then monthly payments until the programs are paid for.

Sarasota Educational Resource Center has helped hundreds of children to become successful adults.  Combining one-on-one instruction, school and parental involvement, and a compassionate commitment to their mission, SERC has an unbeatable record for success.